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The Great Outdoors Meets Dad Mode

6/12/2025

 
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Back in May, we asked moms to share their real stories from the front lines of parenting outside. The snack wins, the tiny triumphs, and the beautifully chaotic work of raising the next generation in nature.

Now it’s Dad’s turn.

We put out the call for trail tales, campfire hacks, and hard-earned wisdom from the dads who show up with muddy boots, duct tape solutions, and a steady supply of dad jokes. What came back reads like a DIY manual — full of heart, humor, and those everyday moments that somehow become lifelong memories.

So here’s to the dads who carry more than just the gear. The ones who turn sticks into swords, untangle the fishing lines, and calmly explain (again) why we don’t lick frogs.

Thanks for packing up, heading out, and helping kids feel at home in the wild.

This is your sign to hug an outdoor dad, or at least hand him a granola bar. He’s earned it.



BRANDAN

Dad of one

OUTDOOR IDENTITY
Probably the "pack mule" because I'm in charge of the gear and it always seems like I'm wearing a backpack.
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FOR THE LOVE OF SNACKS
I'm probably in the minority with this take but we don't really snack when we're playing outside. However, we like to go to Shake Shack afterwards. We do that so much my son started to form a Pavlovian association between hiking and burger-fries (as he calls it)!
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​MOMENTS THAT STUCK (LIKE BURRS)
I'll never forget the time my son completed his first hike (well the first time he walked by himself not strapped to my back). It was a short, half mile, point-to-point at a waterfall in Rainer National Park. I just sort of set him down near the trail and wanted to see what he'd do. He took off like a pro! He was a little over a year old and his little legs could barely step over all the roots and rocks on the trail. But he did it! That was really special.
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NATURE KNOWS BEST (AND DAD'S GOT A MULTI-TOOL)
Have zero expectations. I'm very goal oriented. When I'm backpacking, hiking, bike riding, or running I like having a clear set of objectives to achieve. Cant do that with a toddler. There have been times when we arrive at a trailhead just to pick up rocks in the parking lot (still tracked it on Strava though!). Its tough, but being outside as a family is the goal. That's more important than mileage.

LESSONS LEARNED (OFTEN THE HARD WAY)
Just have fun!
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​​STACY

Dad of one

OUTDOOR IDENTITY
Meandering Meerkat

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FOR THE LOVE OF SNACKS
Apples. Cheese Sticks. Ice cream after its any temperature out.
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MOMENTS THAT STUCK (LIKE BURRS)
Can we just play in the woods today or do we have to get somewhere? My mindset around hiking has revolved for years around mileage and / or a summit experience for a great view or 'total experience'. My daughter likes those things, but would much rather play on the edges of the trail with a few forays into the deeper woods looking for fairy houses, animal tracks, neat sticks, rocks, and flowers. It is a great reminder that the most important thing is just to BE in nature not necessarily crush or shred or exhaust or push. Those things are all great, but so is being back on your SUP and floating in the lake or building fairy houses on a dead log.
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NATURE KNOWS BEST (AND DAD'S GOT A MULTI-TOOL)
Be patient. Pack snacks. Bring water. Set a goal but don't get too attached. The goal for me is that she wants to come back outside.

LESSONS LEARNED (OFTEN THE HARD WAY)
Be willing to sit down and play. The mileage doesn't matter.
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DENNIS

Dad of two

OUTDOOR IDENTITY
The Barefoot Compass

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FOR THE LOVE OF SNACKS
Dutch Oven Peach Cobbler and Campfire Banana Boats
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MOMENTS THAT STUCK (LIKE BURRS)
One crisp winter afternoon, my wife and I took our two kids sledding on a modest hill tucked in the woods behind our house. Spirits were high, and the sledding began with great success. Gaining confidence, my 6-year-old daughter started her 3rd run, giggling like a maniac, steering her sled like a pro. Then came the turn. The sled zigged when it should have zagged and she went straight—into a tree. From the top of the hill, I saw what I thought was uncontrollable laughter. Quickly learning it was not, I scrambled down to find her still in a heap, scraped on her nose and lip like a tiny, frosty warrior. After a few hugs, a tissue, and a dramatic retelling involving “the evil tree,” she was ready to ride again. Now, ten years later, she tells that story with pride, always pointing out “that tree” on hikes at home to anyone who will listen.
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NATURE KNOWS BEST (AND DAD'S GOT A MULTI-TOOL)
Always bring a beanie and fleece - it's easy to cool off, tougher to warm up. Oh...and a well-timed chocolate snack improves most any mishap.

LESSONS LEARNED (OFTEN THE HARD WAY)
Focus on offering choices and allowing the kids to drive the outdoor adventures. Keep it fun and be flexible.
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TYLER

Dad of two

OUTDOOR IDENTITY
Walking stick

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FOR THE LOVE OF SNACKS
Take-out picnics at the park (nuggets + fries). Sandwiches at the beach (PB&J). Always blueberries, always water bottles. Depending on the time of year, any mention of hot cocoa or ice cream afterwards usually keeps everyone's spirits/ behavior in check - myself included.
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​MOMENTS THAT STUCK (LIKE BURRS)
How they both knew to stop and smell the flowers before they could even talk. How their less-than-subtle "encouragement" actually does make me go faster with the double jogging stroller. How my usually cautious 3-year-old lit up on a stand up paddle board last summer - insisting on "no hands" as I kicked her around during a calm sunset on Lake Michigan.
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NATURE KNOWS BEST (AND DAD'S GOT A MULTI-TOOL)
Whether I'm trying to slow them down or speed them up, a ride on my shoulders is always a good way to shift gears. And it frees up both hands to carry all the inevitable stuff.

LESSONS LEARNED (OFTEN THE HARD WAY)
When they hand you a rock / stick / pinecone / flower petals - always treat it like the gift that it is. They will ask where you put it later, and the answer can't be "dropped." Those same things work wonders when they need something to hold/ examine/ destroy on a squirrelly stroller ride. Just try to discourage chewing.
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CHRIS

Dad of one

OUTDOOR IDENTITY
Swiss Army Dad

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FOR THE LOVE OF SNACKS
Chips, Goldfish, PBJs, bags of fruit gummies, anything easily portable that buys you a little extra time outdoors together.
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MOMENTS THAT STUCK (LIKE BURRS)
Helping my daughter catch her first firefly on her own at the state forest campground in Ossineke. She braved the mosquitoes and the dark to hold one in her little hand, her fingers aglow with a pale insect green light.
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NATURE KNOWS BEST (AND DAD'S GOT A MULTI-TOOL)
Be prepared to find rocks in your laundry. Be sure to look at them and figure out what made your kiddo stick them in their pocket.

LESSONS LEARNED (OFTEN THE HARD WAY)
Help them get comfortable with peeing outside. Always pack tissues in a baggie.
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BRIAN

Dad of two

OUTDOOR IDENTITY
Bicycle bedlam

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FOR THE LOVE OF SNACKS
Tends to vary, snack smorgasbord.

MOMENTS THAT STUCK (LIKE BURRS)
Post-rain bike rides through the biggest puddles we can find.

NATURE KNOWS BEST (AND DAD'S GOT A MULTI-TOOL)
Extra set of clothes is never a bad idea.

LESSONS LEARNED (OFTEN THE HARD WAY)
Playground recon when in a new area.
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PETE

Dad of two

OUTDOOR IDENTITY
Maybe better without them sometimes

​
FOR THE LOVE OF SNACKS
Cheez-its topped with applesauce from a pouch. It makes my recycling/waste mind explode.

MOMENTS THAT STUCK (LIKE BURRS)
We went on a camping trip, one of our first with a pop-up, and found out FOR SURE that our son was lactose intolerant. In the rain. Many times over.
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NATURE KNOWS BEST (AND DAD'S GOT A MULTI-TOOL)
Idea vs actuality sometimes isn't great....but still have many memorable moments. And many they don't think as memorable now, but hopefully someday will.

LESSONS LEARNED (OFTEN THE HARD WAY)
Don't be strict on the adventure. Just do the adventure.
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Mother Nature Meets Mom Life

5/9/2025

 
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This Mother’s Day, we wanted to do something a little different. So we asked the real experts — moms — to share their stories, hacks, and hard-earned wisdom from parenting the future defenders of the places we love.
 
What came back is a beautiful, chaotic, and messy collection of moments that remind us how powerful it is to raise the next generation outside. But these stories also speak to something bigger — the strength, patience, and creativity it takes to show up, again and again, to make space for nature in family life.
 
Whether you’re deep in the parenting trenches or just tagging along for the adventure, we hope these stories make you smile, nod in recognition, and maybe even feel a little more connected to mother nature — and to each other.
 
So here’s to the moms who pack the snacks, calm the chaos, and carry the love (and maybe also three extra jackets, just in case). We see you at the trail head, kneeling to name the plants, lifting wiggling bodies across the monkey bars, and pulling a wagon around the neighborhood with quiet determination. We’re grateful for the connection you’re nurturing — one dirt covered outfit at a time.
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ALYSSA

mom of two
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OUTDOOR IDENTITY
Shoreline snack mule

FOR THE LOVE OF ALL SNACKS
​Pouch anything, fruit snacks, yogurt bites (raisins), granola bars.
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MOMENTS THAT STUCK (LIKE BURRS)
Camping trips and boat rides are a favorite during the summer. Nap/bed time is a myth during these adventures leading to absolute chaos, but the endless smiles that fade into an overstimulated coma are worth it. 

NATURE KNOWS BEST (AND SO DOES MOM)
Leave any frustrations at the door. Let them explore, stop and look, test limits (safely and not boundaries), ask questions that you'll likely need to  make up the answers to, stop again, and embrace the imaginary. 

LESSONS LEARNED (OFTEN THE HARD WAY)
Know that anything and everything will end up in their mouth at some point (dirt, sand, pebbles, twigs, lake water, etc). Know that every parent watching a melt-down has been there too. You're also likely racing and don't know it. 


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ERIN

mom of two
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OUTDOOR IDENTITY
Wildling Wrangler

FOR THE LOVE OF SNACKS
​Dried mango, meat sticks, pringles, popcorn, PB&J

​MOMENTS THAT STUCK (LIKE BURRS)
​Teaching my kids the names of spring ephemerals and why they're important and cool on a hike and then stumbling upon a basking garter snake who let us observe for a while. We also heard many birds my kids know by ear. It was idyllic.

NATURE KNOWS BEST (AND SO DOES MOM)
SLOW DOWN.
Let them lead.
(and bring snacks)


LESSONS LEARNED (OFTEN THE HARD WAY)
Do: make them carry their water and snacks!

Don't: have expectations for distance, time, etc just enjoy being in the woods with your kids.

Do: let them get dirty/wet if it means they're learning (either about the natural world or their own boundaries). Clothes are washable, experiences like that don't come around everyday.

Don't: get caught up in documenting the experience, put your phone/camera away and be present.

Do: bring a first aid kit. An emotional support bandaid goes a long way for group morale.



CARA

mom of one

​MOMENTS THAT STUCK (LIKE BURRS)
My daughter and I were on a hike at Saugatuck Dunes State Park, and I told her to keep an eye out for mushrooms (her favorite little outdoor discovery). She paused, looked out into the ravine and yelled with her biggest toddler voice "Mushrooms! Where are you!?"

NATURE KNOWS BEST (AND SO DOES MOM)
Spend some time at your kids' eye level. I realized the things I was pointing out were things I noticed and could see, but weren't difficult for her to find.
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​LESSONS LEARNED (OFTEN THE HARD WAY)
Do: wear sunscreen, bring extra pants, extra water, and dog waste bags for accidents, make sure your kids have the right footwear, tell someone where you're going and when you'll be back, ALWAYS check for ticks.

Don't: worry about the dirt, forget your safety plan, be handcuffed to a time constraint.



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HEATHER

mom of two
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OUTDOOR IDENTITY
Nature Lady

FOR THE LOVE OF SNACKS
mandarin orange cups + we pack our own sammies

​MOMENTS THAT STUCK (LIKE BURRS)
Camping during one of our first adventures as a new family, we forgot the tent(!!) and were already close to Escanaba (a good 3 hours from Petoskey). Camper rental service to the rescue and we got to try out a small camper with kids and dogs. The truck was so full it seemed impossible that we'd forgotten the main need, but alas we did!

NATURE KNOWS BEST (AND SO DOES MOM)
snacks snacks snacks.

Finding a fun spot for after the hike to chill for a bit. Allowing time for the slowness of exploration. Our daughter resists heading out for an adventure, but once we're on it she is full of wonder about all the little things.


LESSONS LEARNED (OFTEN THE HARD WAY)
Don't sweat it if they don't have the right shoes, or forget a sweatshirt. That's learning (and learning for me too).

Let them.....



TINA

mom of one
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OUTDOOR IDENTITY
Hammock-y: fun and comforting at the same time – always down for a good nap.

FOR THE LOVE OF SNACKS
We are pretty loyal to berries and string cheese.
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NATURE KNOWS BEST (AND SO DOES MOM)
What if I say “outside” IS my hack? When my son was an infant and inconsolable as babies can be, stepping outside was a guaranteed way to get him to stop crying and screaming. I’m not sure if it was the sound of the birds, the fresh air, the sun, or a combination of all of them but he would instantly calm down. Still, at almost 4 years old, he thrives outside and even has his bedtime sound machine set to bird sounds.

​LESSONS LEARNED (OFTEN THE HARD WAY)
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Let them take the lead and don’t rush. It’s so easy to keep urging kids along when you’re out on a trail, but letting them take some ownership in the experience, and being patient when they continually stop to look at a rock is crucial to developing their comfort with the outdoors. You’ve seen millions of pinecones and it’s easy to take that for granted, but to a kid it’s a brand new thing to explore and learn about.
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LAURA

mom of two
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OUTDOOR IDENTITY
Nurtured by Nature

FOR THE LOVE OF SNACKS
We usually make fun "snack bags" - a kid trail mix of sorts - gold fish, pretzels, dried fruit and usually mini marshmallows for a treat.

​MOMENTS THAT STUCK (LIKE BURRS)
I will always remember the first time my oldest son caught his first fish all on his own. I've never seen him smile brighter and be so proud of himself. This was an extra special moment because it was at our (4th generation) family cottage and on the same river I learned to fish from. He hasn't stopped casting since and we can spend hours on that river chatting or just enjoying the sounds of the river and the nature around us, now with little brother in tow.
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NATURE KNOWS BEST (AND SO DOES MOM)
Let go of any thoughts of staying clean, pack extra clothes and always have snacks.

The more unstructured the play, the better. Let them lead.


LESSONS LEARNED (OFTEN THE HARD WAY)
Always be prepared with the right clothing for the weather, nothing brings on the whining than a kid that is too cold or too hot.


KATE

mom of two

​OUTDOOR IDENTITY
Free-Range with a Backup Snack Pack
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FOR THE LOVE OF SNACKS
We like snacks that double as sports. Cherry pit spitting is a summer classic. But lately, we’ve been deep into competitive pickle tossing — as in, trying to launch pickles into each other’s mouths from a distance. It’s weird, yes. Is it genius? Debatable. Is it sticky? Absolutely. But it keeps them laughing for hours, and really, that’s the best kind of snack.
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​MOMENTS THAT STUCK (LIKE BURRS)
In the summer, we like to boat to a nearby island that my kids have unofficially — and unanimously — renamed “Toad Island.” My oldest makes a beeline off the boat, finds a toad within seconds, and the bonding begins. The toad gets a beach day, goes for a swim (usually involuntarily), rides home in a bucket throne, and is lovingly rehomed under our front deck. Every single one is named “Sweetie.” I’m not saying there’s a secret amphibian society forming under there…but I wouldn’t rule it out.
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NATURE KNOWS BEST (AND SO DOES MOM)
Two game-changers from the early days of tiny humans: First, putting a car seat in the bike trailer. Total game-changer. Babies get a breeze, I get a workout, and everybody wins. Second, sled-dog parenting. Two baby marshmallows in snowsuits, nestled in a sled, and our dog pulling them through a blizzardy wonderland while I tag along like some kind of winter sherpa. Bonus points for hitting the local party store to stock up — nothing says “prepared parent” like bundling your babies next to a six-pack of snacks.

LESSONS LEARNED (OFTEN THE HARD WAY)
Do: Bring less. Less stuff = less to carry = less to whine about = more time for actual fun.

Don’t: Freak out about bugs. This is mostly a note-to-self, because my kids think all creepy crawlies are cuddly friends.

Do: Embrace the chaos. Dirt, sand, puddles, mystery goo? Say yes. It all washes off (eventually).

Don’t: Forget snacks. Ever. Seriously. Don't.



EMILY

mom of two
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OUTDOOR IDENTITY
Hang loose lady

FOR THE LOVE OF SNACKS
Granola bars and pouches
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​MOMENTS THAT STUCK (LIKE BURRS)
Backcountry skiing with my infant in the sled behind me. After a big downhill I felt the harness feel a bit off so I turned around and saw the chubby cheeks of my daughter covered in snow (I had tipped the sled). She just looked at me like "what the heck?" and smiled.
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NATURE KNOWS BEST (AND SO DOES MOM)
Pack snacks!

LESSONS LEARNED (OFTEN THE HARD WAY)
Do take them anywhere with water.


CAITLIN

mom of two
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OUTDOOR IDENTITY
Dirt scout

FOR THE LOVE OF SNACKS
Fruit leather never fails.
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​MOMENTS THAT STUCK (LIKE BURRS)
Our first multi-day camping adventure with our son in Copper Harbor. Although sleep was scarce and mornings were early with little option to block light out of our camper, it was one of the most memorable family trips we’ve had so far. Full circle moment for me, remembering family adventures when I was his age!
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NATURE KNOWS BEST (AND SO DOES MOM)
Snacks, water, and a strong back. All jokes aside, there is so much to see (and distract with) outside with littles.
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LESSONS LEARNED (OFTEN THE HARD WAY)
Always bring a layer and assume they'll have to pee (or....), whatever amount of bribery it takes - make it happen.
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MEGHAN

mom of two

FOR THE LOVE OF SNACKS
Goldfish. Trailmix. Raisins. Chips. Graham Crackers. Really anything in the pantry that’s easy to grab and go.
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NATURE KNOWS BEST (AND SO DOES MOM)
Appreciate that unfamiliar, “big,” or loud landscapes can feel threatening to a little kiddo. And although it can be frustrating, I learned (two steps forward, one step back, half-step sideways, tripping down the hill, and falling on my face!) to balance respecting their fear with a nudge forward. We’re big into stuffed animals in our house, and sometimes letting the kids bring one in a backpack helps deescalate – it’s nice to have a friend, and sometimes it’s easier to be brave when you’re being brave for someone else :)

LESSONS LEARNED (OFTEN THE HARD WAY)
Do: make it fun & imaginative.

Don’t: outwardly fixate on what your parenting brain may be looking out for (lions and tigers and bears, oh my!).

Do: teach your kids what you know about the outdoors, and how the different pieces and parts fit together.

Don’t: go full naturalist on them.

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JEANNETTE

mom of two

​OUTDOOR IDENTITY
Lead yourself so you can lead others

FOR THE LOVE OF SNACKS
Whatever THEY pack. We've given them the gift of agency and ownership for themselves.
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​MOMENTS THAT STUCK (LIKE BURRS)
We drive to Alaska as a family from Michigan. 6 weeks in a 12 passenger van.
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NATURE KNOWS BEST (AND SO DOES MOM)
We’ve taught the kids from an early age:
1. They are responsible for packing and their gear.
2. "Water break" is something we say as a family to encourage water breaks.
​3. Make good decisions.
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LESSONS LEARNED (OFTEN THE HARD WAY)
Don't take away their learning - let them get wet (don't tell them to put on their jacket) and they figure it out faster. Let them forget something - they won't the next time.
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The Outdoors Generated $13.9 Billion for Michigan's Economy

11/21/2024

 
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In 2023, thousands of Michiganders set out to explore — packing hiking boots, grabbing kayaks, and tracking steps while searching for close to home opportunities. But these adventures are more than a pastime; they’re an asset for Michigan’s economy.

The latest report from the U.S. Bureau of Economic Analysis (BEA) underscores the growing impact of outdoors in Michigan:

  • $13.9 billion in economic activity
  • 118,000+ jobs supported
  • $6.4 billion in wages earned

Michigan’s 2023 Highlights

  • Outdoor recreation’s value to Michigan’s economy grew 8.1% since 2022.
  • Industry wages increased 7.3%, totaling $6.4 billion.
  • Boating/Fishing led the way, generating $1.2 billion.
  • Climbing/Hiking/Tent Camping grew to $206 million.
  • Hunting/Shooting Sports added $330 million to the state’s economy.
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These figures reflect a vibrant and growing outdoor economy, driven by a deep connection to Michigan’s natural resources.

Michigan’s success is part of a bigger story. Nationwide, outdoor economy contributed:

  • $1.2 trillion in gross output (+5% from 2022)
  • 5 million jobs and 3.1% of U.S. employment
  • Climbing, hiking, and camping grew 6%, while snow sports soared 23%.
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Outdoor economy outpaced the broader U.S. economy in 2023, with GDP growth of 3.6% compared to the national average of 2.9%.

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Growing, Thriving, and Inspiring

As outdoor recreation continues to grow, so does our responsibility to increase investment, protection, and accessibility to our trails, parks, and open spaces that make it all possible.

“Outdoor recreation is a cornerstone of Michigan’s economy, but its value goes beyond dollars,” said Andrea LaFontaine, Executive Director of Michigan Trails & Greenways Alliance. “To sustain this growth, we must invest in protecting and enhancing these spaces.”

Every trail, park, and natural space plays a role in the lives of Michiganders. They’re places of adventure, connection, and economic vitality. But they need care to thrive.

“This is our moment to ensure Michigan’s outdoors remain accessible, healthy, and thriving for future generations,” said Jonathan Jarosz, Executive Director of Heart of the Lakes. “Whether it’s investing in open spaces, expanding trail systems, or creating equitable access, we all have a part to play in sustaining this momentum.”

“The outdoor recreation industry is more than just a source of joy and connection to nature—it’s a powerhouse for our local economy,” said Nichole Fisher, mParks Executive Director. “This data underscores the critical role parks and recreation professionals play- from designing accessible trails to managing safe and sustainable spaces, their work not only enriches lives but also strengthens our local economies and communities.”

Michigan’s outdoor economy is more than a success story — it’s a call to action. From paddling the Great Lakes to hiking wooded trails, these experiences drive a sense of purpose and community that’s uniquely Michigan. Let’s keep building a future where the outdoors continues to inspire and strengthen both people and the economy.

2023 in Review

12/26/2023

 
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Starting Off 2023 With A Conservation Win
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In January, we shared news and case highlights for an easement violation in Acme Township. Heart of the Lakes partnered with the Grand Traverse Regional Land Conservancy, the Land Trust Alliance, and the American Farmland Trust to file an amicus brief with the Michigan Court of Appeals. We're excited to report that the brief successfully supported a conservation win! You can read an in-depth case summary by HOL's Legal Affairs Committee.
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When Flannels, Khakis, and Suits Collide

Heart of the Lakes traveled to Lansing in March to partner with Michigan Recreation & Parks Association (mParks) on a Parks and Open Space Advocacy Day. Members from HOL and mParks teamed up to meet with key legislators and shared issues of importance around conservation and recreation. The day was a loud statement on the vital role our parks, trails, and open spaces play in benefiting the health and economy of our communities and all those who call Michigan home.

HOL also participated in the annual 
mParks Conference & Tradeshow by leading sessions focused on the impact and capacity for creating accessible urban open spaces (recordings from these sessions here!). And while we were there, we recorded three podcasts as part of our urban conservation work with The C.S. Mott Foundation and The Conservation Fund. The podcasts will host a variety of leaders, stakeholders, supporters, and on-the-ground catalysts!
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Mr. Bean Goes to Washington, DC
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Heart of the Lakes had the opportunity to join Outdoor Industry Association and other state and national outdoor leaders in Washington, DC. From panels and events to hitting the Hill, it was a packed week spent with many partners and friends. Collectively using our outdoor voices to speak loudly for the places we love — on key topics such as the Farm Bill, Climate Conservation Corps, and Creating Equitable Access to the Outdoors — to name a few.

Representing Michigan in meetings through the 
Land Trust Alliance's efforts were our members and friends, Grand Traverse Regional Land Conservancy and Saginaw Basin Land Conservancy.   As the voice for Michigan's land and waters, it takes passionate and committed organizations to advocate for the protection of Michigan's natural resources — the benefits open spaces extend to our economy, communities, and health and wellbeing. 
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Fueled by Caffeine + A Passion for the Outdoors
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Heart of the Lakes partnered with Boxed Water and Populace Coffee to launch a collaborative campaign to contribute to our conservation efforts in Michigan.

In May, Boxed Water and Populace Coffee introduced a special instant cold coffee bundle, where 10 percent of the proceeds will be donated to Heart of the Lakes. With each purchase, coffee lovers will enjoy smooth chilled flavors and directly contribute to protecting our land and water.

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Creating Open Spaces Close to Home
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In August, we had the opportunity to tour the many upgrades and features of Chandler Park and open spaces within Detroit's Poletown East neighborhood that are creating more close-to-home opportunities to get outside. Featured projects ranged from forest and prairie restoration work to outdoor walking trails and areas for spiritual reflection. The tour was hosted by Detroit Parks Coalition and Detroit Future City with support from Heart of the Lakes.

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Igniting Passion + Purpose
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The 2nd Michigan Outdoor Summit, held on September 26-27th, brought together all sectors of the outdoor economy to connect, learn, grow, and build together with a vision for the future, health, and vitality of Michigan's outdoors. Heart of the Lakes worked with a team of organizers — investing months of planning and preparation to ensure a unique experience for attendees. 

The event showcased the growth and increased interest in Michigan's vibrant outdoor community, offering a stoke-packed agenda full of outdoor activities, inspiring presentations, discussions, and technical and breakout sessions aimed at helping more people get outside and protecting the places they love.

Expedition Detroit provided a 
comprehensive overview of the event's key takeaways, shedding light on significant developments for the outdoor economy and its future in Michigan. The article highlights four main points: the pandemic boost to the outdoor economy, the importance of inclusivity, defining the future of outdoor culture, and the need for investments to continue improving the outdoor economy. 

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Nearly a Million Acres Protected in Michigan
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We're stoked to share that Michigan's land conservancies and the broader conservation community have protected nearly a million acres — 806,560 to be exact — of natural, scenic, and working farms and forest lands throughout the state! This data is collected through our Michigan Protected Lands Survey, tracking multiple protection tools used to protect the places you love.

This milestone represents a significant step forward in our collective efforts to protect the places we love and ensure the well-being and accessibility of Michigan's land and water for future generations. 
In the full report, share and find more information, including numbers for members and other organizations, along with data comparisons over the years (who doesn't like a good bar graph?).

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Open Spaces Open Minds: A Call for Access and Investment

The outdoor economy has tremendous value to Michiganders — being outside is good for our physical and mental well-being, helps us connect with family and friends, and is the foundation for a powerful stewardship ethic and a passionate community of advocates.

The recent release of statistics by the U.S. Bureau of Economic Analysis (BEA) showcases the impact of outdoor recreation on the economy. 

In 2022, outdoor recreation contributed $12.4 billion to Michigan's economy, supporting 119,000 jobs and generating $5 billion in wages.
At a national level, these new numbers show outdoor recreation generates $1.1 trillion in gross economic output, 3.2% of U.S. wage and salary employment, and 4.98 million jobs. This means the outdoor recreation economy contributes more to the U.S. economy than mining, utilities, farming and ranching, and chemical products manufacturing.

With outdoor recreation growing, it's even more essential to invest and advocate for statewide policies that bolster access to the outdoors, expand trail networks, and safeguard our open spaces to ensure that every Michigander has the opportunity to enjoy, explore, and benefit from our state's unparalleled outdoor resources.


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Outdoor Recreation Generated $12.4 Billion for Michigan’s Economy

11/22/2023

 
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As the call to "opt outside" echoed throughout our state — the post-Thanksgiving tradition of reconnecting with the outdoors instead of Black Friday lines — Michiganders filled parks, trails, and open spaces celebrating Michigan’s outdoor culture, the businesses and organizations who support it.

Now and throughout the year, Michiganders' embrace outdoor experiences, demonstrating the strength and depth of our state’s outdoor economy.

The power of Michigan’s outdoor economy was heralded by recent release from the U.S. Bureau of Economic Analysis (BEA) on the impact of outdoor recreation on our state.  In 2022, outdoor recreation contributed $12.4 billion to our state’s economy, supporting 119,000 jobs and generating $5 billion in wages.

​This current release establishes a new benchmark for Michigan since the BEA started calculating the size of the outdoor recreation economy in 2017. It demonstrates the tremendous economic and social value the outdoors has for Michiganders. Being outside is good for physical and mental well-being, helps us connect with family and friends, and is the foundation for a powerful stewardship ethic and a passionate community of advocates.

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Critical factors in how the outdoor recreation industry contributed to Michigan's economy in 2022:
  • Outdoor recreation made up 2.2% of Michigan's economy
  • 119,000 people work in the outdoor industry in Michigan, a 7% increase from 2021
  • Michigan's outdoor recreation industry added 10,000 jobs
  • Manufacturing of outdoor recreation gear and equipment contributed $1.9 billion
  • Outdoor Retail contributed nearly $4 billion to Michigan's economy
Top activities that contributed to Michigan's GDP in 2022:
  • RVing, Boating, and Fishing — $1.1 billion
  • Hunting/Shooting/Trapping — $304 million
  • Motorcycling/ATVing — $278 million
  • Climbing/Hiking/Tent Camping — $149 million​

With outdoor participation ever-growing, it's even more essential than ever for us to invest and advocate for statewide policies that bolster access to the outdoors, expand trail networks, and safeguard our open spaces to ensure that everyone has the opportunity to enjoy, explore, and benefit from our state's unparalleled outdoor resources.

"These numbers are more than just figures on a page; they are an invitation to appreciate the significance of outdoor recreation in our lives," shared Nichole Fisher, Executive Director at mParks. "Michigan's parks, trails, and open spaces have long been sanctuaries, offering solace and becoming economic pillars for our communities."

At a national level, these new numbers show outdoor recreation generates $1.1 trillion in gross economic output, 3.2% of U.S. wage and salary employment, and 4.98 million jobs. This means the outdoor recreation economy contributes more to the U.S. economy than mining, utilities, farming and ranching, and chemical products manufacturing. This is the first time the outdoor economy has surpassed the one trillion-dollar mark.

"If there's one thing to take away from today's BEA presentation, it's this: the state of the outdoor recreation economy is strong, and sustained investment in outdoor recreation and our shared public lands and waters pays dividends for our local and national economies and quality of life," said Jessica Turner, president of the Outdoor Recreation Roundtable (ORR). "Our industry continues to provide benefits to communities across the country – big, small, urban, and rural alike. To ensure that this success is sustainable and that our public lands and waters will continue to be accessible to all Americans for generations to come, we will continue to work together with leaders on the passage of America's Outdoor Recreation Act by the end of this year. We are thrilled to once again see the data reflect what we hear everyday, that outdoor recreation is not a nice to have — but a necessity for healthy people, places, and economies."

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Open Spaces Open Minds: A Call for Access and Investment

The consistency of these annual reports from the BEA signals a clear return on investing in our natural spaces, public health, and fostering an environment conducive to entrepreneurship, small business growth, and workforce quality of life.

"We continue to recognize that our state's trails are vital economic engines, not just pathways for recreation. These statistics reinforce the importance of developing and preserving these spaces, not just for their inherent beauty but for their undeniable role in fueling economic growth and opportunity," added Andrea LaFontaine, Executive Director at Michigan Trails & Greenways Alliance.

Amidst changing landscapes and evolving economies, the enduring presence of local public spaces stands as a testament to resilience, offering recreation, economic fortitude, and community resilience.

“Michigan has more acres of public land than any state east of the Mississippi, with more opportunities for deep partnerships between business and conservation.  Our economy is driven by close-to-home open space that has been, and must continue to be, a constant source of wellness and enjoyment," emphasized Jonathan Jarosz, Executive Director at Heart of the Lakes.

Jarosz continued, “Our state has the people and the assets to be one of the top five outdoor economies in the country.  A coordinated strategy between state government, private business, and nonprofit supporters will ensure economic stability and a high quality of life for generations to come."


For those seeking solace, adventure, or economic opportunity, the BEA’s 2022 numbers underscore the immense value of Michigan’s outdoors. As Michigan continues to celebrate and cherish our heritage, and our outdoor industry, the economic and personal benefits they offer can be a model for the rest of the country.

2022 In Review

12/28/2022

 
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​Michigan Outdoor Summit

In March, over 100 land, park, trail professionals, outdoor industry leaders, advocacy and policy movers, storytellers, and fresh air enthusiasts gathered in Traverse City for the MI Outdoor Summit! Chock-full of good conversations, presentations, discussions, adventures and some coffee breaks. Thank you to all who spent their weekend with us — hope you had a blast. Another MI Outdoor Summit will be coming in September 2023! 


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​Exploring Access Along the Saginaw River

Every other month the Michigan Natural Resources Trust Fund (MNRTF) Board and Staff conduct a public meeting to review and discuss grant proposals and internal business priorities. Meetings are held across the state with an opportunity the day before to showcase Trust Fund projects in the region. Heart of the Lakes hosted our partners, peers, and MNRTF Board and Staff in Bay City for an afternoon exploring partnerships between local organizations and the Trust Fund that have improved access along the Saginaw River.

Heart of the Lakes organized this tour in partnership with the Bay Area Community Foundation, The Conservation Fund – Great Lakes, Great Lakes Bay Regional Trail, Land of Outsiders, Saginaw County Parks & Recreation, and Spicer Engineering.
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Investing in Farmland Preservation

Heart of the Lakes had the unique opportunity to share its members' priorities with U.S. Secretary of Agriculture Tom Vilsack, Senator Debbie Stabenow and Congressman Dan Kildee. This power trio was in Frankenmuth this month to announce that funding from the Bipartisan Infrastructure Act, American Rescue Plan and the Inflation Reduction Act will allow the USDA to invest over $20 billion to support farmland conservation programs providing more assistance to landowners.
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Intersection of Conservation + Outdoor Recreation

Back in June, Heart of the Lakes' Executive Director co-moderated a panel session at Outdoor Retailer on strengthening outdoor recreation throughout the states. HOL believes that the conservation community and the outdoor recreation industry share mutual goals in protecting where we play. HOL continues to make connections and build relationships with industry partners who share the same affinity and voice their support for our outdoors.
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Outdoor Recreation Generated $10.8 Billion for Michigan Economy

11/14/2022

 
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Last week, the U.S. Bureau of Economic Analysis released statistics measuring the outdoor recreation economy. In 2021, outdoor recreation accounted for $862 billion in economic output (consumer spending), 1.9 percent or $454 billion of gross domestic product (GDP) and supported 4.5 million jobs. In Michigan, outdoor recreation in 2021 contributed $10.8 billion to the state economy, supported 109,000 jobs, and $5 billion in wages.
 
Heart of the Lakes, mParks, and Michigan Trails & Greenways Alliance are thrilled to celebrate the 2021 report. The new data shows a $173 billion increase in consumer spending in 2021 vs 2020. This analysis demonstrates outdoor recreation's powerful and positive economic impact on the U.S. economy as the nation rebounded from the COVID-19 pandemic and Americans prioritized time outside.
 
"In the last few years, we have seen so many new people trying new outdoor activities. The availability and accessibility of outdoor recreation have welcomed a whole new population of outdoor enthusiasts," said Clay Summers, executive director of mParks. "It's no longer exclusionary, and we welcome all new participants and stewards of our public spaces."

In 2021, Michigan ranked in the top ten in dollars generated from Boating/Fishing (#5) and RVing (#6), each generating $947,910,000 and $719,914,000, respectively. The state sits within the top 20 of all other measured activities: Hunting/Shooting/Trapping (#10), Motorcycling/ATVing (#13), Equestrian (#19), Climbing/Hiking/Tent Camping (#11), Snow Activities (#15), Bicycling (#20), Recreational Flying (#17).


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"The year-over-year increase in value-added by hiking, biking, running, and paddling are proof that Michigan's investments in trails have big payoffs," said Andrea LaFontaine, executive director of Michigan Trails & Greenways Alliance. "We continue to attract destinations for travelers while maintaining beautiful public lands for our residents."

Inflation-adjusted GDP for the outdoor recreation economy increased by 18.9 percent in 2021, compared with a 5.9 percent increase for the overall U.S. economy.
 
"The rate at which the outdoor recreation economy continues to increase is a great sign for our state. As more jobs are being created, more talent is moving to Michigan, more money is being generated, and in turn, more investments are being made in our outdoors spaces,” said Jonathan Jarosz, executive director of Heart of the Lakes.​

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Outdoor Recreation has sustained remarkable growth over the years, supporting people, communities, and economies in Michigan and across the country, especially in rural areas. The outdoor recreation economy came back stronger than ever after the COVID-19 pandemic and remained a steady source of strength nationally and a booming job creator locally. Coupled with the Outdoor Foundation's recent findings that outdoor participation levels are at an all-time high, the economic data reinforces the strength of the outdoor industry as both an economic and social force.

North Country Trail Association Seeks Director of Trail Protection

5/20/2022

 
The North Country Trail Association is seeking a full-time Director of Trail Protection to lead the efforts to securing permanent corridor for the North Country National Scenic Trail and surrounding landscapes. Full description and application details here. 

Leelanau Conservancy Seeks Fund Development Director

5/20/2022

 
The Leelanau Conservancy is seeking a full-time Fund Development Director responsible for leading, creating and executing fundraising strategies, along with continuing to build, engage and retain a growing donor base. Full description and application details here. 

Chikaming Open Lands Seeks Seasonal Workers

5/20/2022

 
Chikaming Open Lands is seeking a full-time, seasonal Stewardship Field Technician to participate in planning and implementation of land stewardship activities, and participation in education and outreach programs.  Full description and application details here. 

COL is also seeking a part-time seasonal Outreach + Marketing Intern responsible for assisting with planning and implementation of outreach and education programs. Along with participating in development, marketing and communication activities. Full description and application details here. 
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Heart of the Lakes strengthens the collective efforts of organizations dedicated to the conservation of Michigan’s environmentally and economically significant land and water. We provide leadership, innovative ideas, and advocate for smart public policy for the benefit of our communities and for generations to come.
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Heart of the Lakes
PO Box 1128
Bay City, MI  48706
Heart of the Lakes is a statewide organization that concentrates and strengthens the efforts of Michigan’s land conservation community. Founded by Michigan’s land conservancies, Heart of the Lakes does what no individual organization can do on its own-- unites them under the common goal of protecting Michigan’s land. 

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Heart of the Lakes
P.O. Box 1128 Bay City, MI  48706
989-292-3582

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