In 2023, thousands of Michiganders set out to explore — packing hiking boots, grabbing kayaks, and tracking steps while searching for close to home opportunities. But these adventures are more than a pastime; they’re an asset for Michigan’s economy.

The latest report from the U.S. Bureau of Economic Analysis (BEA) underscores the growing impact of outdoors in Michigan:

• $13.9 billion in economic activity
• 118,000+ jobs supported
• $6.4 billion in wages earned

Michigan’s 2023 Highlights

• Outdoor recreation’s value to Michigan’s economy grew 8.1% since 2022.
• Industry wages increased 7.3%, totaling $6.4 billion.
• Boating/Fishing led the way, generating $1.2 billion.
• Climbing/Hiking/Tent Camping grew to $206 million.
• Hunting/Shooting Sports added $330 million to the state’s economy.

​
These figures reflect a vibrant and growing outdoor economy, driven by a deep connection to Michigan’s natural resources.

Michigan’s success is part of a bigger story. Nationwide, outdoor economy contributed:

• $1.2 trillion in gross output (+5% from 2022)
• 5 million jobs and 3.1% of U.S. employment
• Climbing, hiking, and camping grew 6%, while snow sports soared 23%.

​
Outdoor economy outpaced the broader U.S. economy in 2023, with GDP growth of 3.6% compared to the national average of 2.9%.

Growing, Thriving, and Inspiring

As outdoor recreation continues to grow, so does our responsibility to increase investment, protection, and accessibility to our trails, parks, and open spaces that make it all possible.

“Outdoor recreation is a cornerstone of Michigan’s economy, but its value goes beyond dollars,” said Andrea LaFontaine, Executive Director of Michigan Trails & Greenways Alliance. “To sustain this growth, we must invest in protecting and enhancing these spaces.”

Every trail, park, and natural space plays a role in the lives of Michiganders. They’re places of adventure, connection, and economic vitality. But they need care to thrive.

“This is our moment to ensure Michigan’s outdoors remain accessible, healthy, and thriving for future generations,” said Jonathan Jarosz, Executive Director of Heart of the Lakes. “Whether it’s investing in open spaces, expanding trail systems, or creating equitable access, we all have a part to play in sustaining this momentum.”

“The outdoor recreation industry is more than just a source of joy and connection to nature—it’s a powerhouse for our local economy,” said Nichole Fisher, mParks Executive Director. “This data underscores the critical role parks and recreation professionals play- from designing accessible trails to managing safe and sustainable spaces, their work not only enriches lives but also strengthens our local economies and communities.”

Michigan’s outdoor economy is more than a success story — it’s a call to action. From paddling the Great Lakes to hiking wooded trails, these experiences drive a sense of purpose and community that’s uniquely Michigan. Let’s keep building a future where the outdoors continues to inspire and strengthen both people and the economy.

As the call to "opt outside" echoed throughout our state — the post-Thanksgiving tradition of reconnecting with the outdoors instead of Black Friday lines — Michiganders filled parks, trails, and open spaces celebrating Michigan’s outdoor culture, the businesses and organizations who support it.

Now and throughout the year, Michiganders' embrace outdoor experiences, demonstrating the strength and depth of our state’s outdoor economy.

The power of Michigan’s outdoor economy was heralded by recent release from the U.S. Bureau of Economic Analysis (BEA) on the impact of outdoor recreation on our state.  In 2022, outdoor recreation contributed $12.4 billion to our state’s economy, supporting 119,000 jobs and generating $5 billion in wages.

​This current release establishes a new benchmark for Michigan since the BEA started calculating the size of the outdoor recreation economy in 2017. It demonstrates the tremendous economic and social value the outdoors has for Michiganders. Being outside is good for physical and mental well-being, helps us connect with family and friends, and is the foundation for a powerful stewardship ethic and a passionate community of advocates.

Critical factors in how the outdoor recreation industry contributed to Michigan's economy in 2022:

• Outdoor recreation made up 2.2% of Michigan's economy
• 119,000 people work in the outdoor industry in Michigan, a 7% increase from 2021
• Michigan's outdoor recreation industry added 10,000 jobs
• Manufacturing of outdoor recreation gear and equipment contributed $1.9 billion
• Outdoor Retail contributed nearly $4 billion to Michigan's economy

Top activities that contributed to Michigan's GDP in 2022:

• RVing, Boating, and Fishing — $1.1 billion
• Hunting/Shooting/Trapping — $304 million
• Motorcycling/ATVing — $278 million
• Climbing/Hiking/Tent Camping — $149 million​

With outdoor participation ever-growing, it's even more essential than ever for us to invest and advocate for statewide policies that bolster access to the outdoors, expand trail networks, and safeguard our open spaces to ensure that everyone has the opportunity to enjoy, explore, and benefit from our state's unparalleled outdoor resources.

"These numbers are more than just figures on a page; they are an invitation to appreciate the significance of outdoor recreation in our lives," shared Nichole Fisher, Executive Director at mParks. "Michigan's parks, trails, and open spaces have long been sanctuaries, offering solace and becoming economic pillars for our communities."

At a national level, these new numbers show outdoor recreation generates $1.1 trillion in gross economic output, 3.2% of U.S. wage and salary employment, and 4.98 million jobs. This means the outdoor recreation economy contributes more to the U.S. economy than mining, utilities, farming and ranching, and chemical products manufacturing. This is the first time the outdoor economy has surpassed the one trillion-dollar mark.

"If there's one thing to take away from today's BEA presentation, it's this: the state of the outdoor recreation economy is strong, and sustained investment in outdoor recreation and our shared public lands and waters pays dividends for our local and national economies and quality of life," said Jessica Turner, president of the Outdoor Recreation Roundtable (ORR). "Our industry continues to provide benefits to communities across the country – big, small, urban, and rural alike. To ensure that this success is sustainable and that our public lands and waters will continue to be accessible to all Americans for generations to come, we will continue to work together with leaders on the passage of America's Outdoor Recreation Act by the end of this year. We are thrilled to once again see the data reflect what we hear everyday, that outdoor recreation is not a nice to have — but a necessity for healthy people, places, and economies."

Open Spaces Open Minds: A Call for Access and Investment

The consistency of these annual reports from the BEA signals a clear return on investing in our natural spaces, public health, and fostering an environment conducive to entrepreneurship, small business growth, and workforce quality of life.

"We continue to recognize that our state's trails are vital economic engines, not just pathways for recreation. These statistics reinforce the importance of developing and preserving these spaces, not just for their inherent beauty but for their undeniable role in fueling economic growth and opportunity," added Andrea LaFontaine, Executive Director at Michigan Trails & Greenways Alliance.

Amidst changing landscapes and evolving economies, the enduring presence of local public spaces stands as a testament to resilience, offering recreation, economic fortitude, and community resilience.

“Michigan has more acres of public land than any state east of the Mississippi, with more opportunities for deep partnerships between business and conservation.  Our economy is driven by close-to-home open space that has been, and must continue to be, a constant source of wellness and enjoyment," emphasized Jonathan Jarosz, Executive Director at Heart of the Lakes.

Jarosz continued, “Our state has the people and the assets to be one of the top five outdoor economies in the country.  A coordinated strategy between state government, private business, and nonprofit supporters will ensure economic stability and a high quality of life for generations to come."

For those seeking solace, adventure, or economic opportunity, the BEA’s 2022 numbers underscore the immense value of Michigan’s outdoors. As Michigan continues to celebrate and cherish our heritage, and our outdoor industry, the economic and personal benefits they offer can be a model for the rest of the country.

This week, the U.S. Bureau of Economic Analysis (BEA) released new data showing the economic impact of outdoor recreation in 2020. This analysis demonstrates outdoor recreation’s powerful and positive economic impact on the U.S. economy during a difficult and uncertain year defined by the pandemic which led to restrictions and closures. 

Despite the challenges, the BEA found outdoor recreation accounted for $688 billion in gross output (consumer spending) and 1.8 percent ($374 billion) of gross domestic product (GDP) in 2020.

As outdoor spaces became respites during the pandemic, outdoor recreation participation in 2020 was record-setting. According to the Outdoor Industry Association, 53 percent of Americans ages 6 and over participated in outdoor recreation at least once, the highest participation rate on record. Of those who started or resumed walking, bicycling, fishing, or running/jogging during the pandemic, more than 60 percent intend to continue once restrictions lift. The study found that new participants primarily sought socially-distanced outdoor activities in order to spend time with loved ones safely, to exercise, stay healthy or to reduce screen-time fatigue.
 
Additionally, the study found that the new participants did not mirror traditional outdoor recreation participants. The new participants are more likely to be female, younger, living in an urban area and slightly more ethnically diverse than existing participants. New participants were also largely motivated by outdoor recreation opportunities with low barriers to entry that are available and accessible within 10 miles of their homes, including walking, running, biking and hiking.
 
“Identifying these new outdoor recreation participants and their values is a huge step in moving our spaces to be more inclusive and accessible,” said Jonathan Jarosz, executive director of Heart of the Lakes, “we have a whole new audience to serve now, and we are excited to welcome them.”

In Michigan, BEA found that outdoor recreation in 2020 contributed $9.5 billion to our economy, supported 108k jobs, and $4.6 billion in wages. Outdoor participation soared, especially close-to-home recreation, highlighting the importance of better access to the outdoors for all communities. The prioritization of outdoor recreation continues into 2021 with strong numbers in participation and sales data. 
​
“We’re always thrilled to see the impact outdoor recreation has in our state, but the focus on close-to-home recreation is especially exciting,” said Clay Summers, executive director of mParks, “this really puts an emphasis on the importance of local parks.”

In 2020, Michigan ranked 13th among all states in ORSA value-added and in the top 20 in value-added dollars for each of the identified activities: Boating/Fishing, RVing, Hunting/Shooting/Trapping, Motorcycling/ATVing, Equestrian, Climbing/Hiking/Tent Camping, Snow Activities, Bicycling, and Recreational Flying.
 
“Amidst these challenging times, Michigan’s outdoor recreation economy grew in certain key segments,” said Brad Garmon, director of the Michigan Outdoor Recreation Industry Office, “proving that our strong outdoor recreation sector will be essential in the recovery of our economy."

“The increase in value truly reflects the amenities Michigan has to offer,” said Andrea LaFontaine, executive director of Michigan Trails and Greenways Alliance, “people discovered our multi-use trails and waterways and used them all year long.”

BEA launched its outdoor recreation economy project in 2017 to “deepen the public’s understanding of the economic impact of outdoor recreation, inform decision making, and improve governance and long-term management of public lands and waters.” In 2019, the agency announced it would also start sharing prototype statistics on state-level data. The BEA’s data joins long-standing work from the Outdoor Industry Association’s compilation of key national and statewide data informing on the economic impact of outdoor recreation.

Michigan State Parks to Receive $250 Million in Federal Funding

Today, Governor Gretchen Whitmer announced $250 million will be invested into Michigan’s State Parks to address infrastructure needs. This monumental investment, which is part of the American Rescue Plan, comes at a time when we are experiencing record-breaking attendance and use of our public spaces met with limited funding.

According to the Michigan DNR FY 2021 Capital Outlay Five-Year Plan, the Michigan DNR Parks and Recreation Department has identified and documented the need for 558 priority renovation and upgrade projects, estimated at a cost of $278 million. News of this funding will support nearly all of those needs.

New Report Highlights Economic Benefits of Outdoor Recreation
​
Outdoor business alliances across the country — known as the State Outdoor Business Alliance Network (SOBAN) — have joined forces to elevate the vital importance of a thriving outdoor industry. A new report highlights the many ways that communities across the country benefit from increased investment in outdoor recreation.

​Outdoor recreation in Michigan generates 26.6 billion in consumer spending and employs 232 thousand individuals. Nationwide, in 2019, outdoor recreation employed almost 5.2 million people who earned more than $226.3 billion dollars.  The report shares information from states around the country that illustrates the positive benefits of the outdoor recreation economy.
​

Heart of the Lakes is proud to stand with a diverse group of environmental, conservation, business, labor and community leaders from across the partisan spectrum to endorse Proposal 1 to invest in protecting and expanding access to our natural spaces for future generations.

For decades, the Michigan Natural Resources Trust Fund (MNRTF) has been protecting our drinking water sources, wildlife habitats and outdoor spaces by receiving oil and gas royalties and directing them towards land acquisition and public recreation projects in all 83 counties across Michigan. However, the MNRTF reached its cap in 2011. These royalties are now directed to the State Park Endowment Fund to fund land acquisition for state parks and maintenance, operations and capital improvements of state parks. But that has a cap too.

This November 3rd, Michigan voters have a historic opportunity to update and expand the Michigan Natural Resources Trust Fund so that it can continue supporting the places that make Michigan unique – from Great Lakes beaches and public lands to our trails, paths, parks and playgrounds. Best of all, it achieves this as it always has, without tax dollars from Michigan families.

Proposal 1 will protect our water, wildlife & parks by:

• Removing the cap on the Michigan Natural Resources Trust Fund, allowing it to again receive revenues from the royalties on oil, gas, and mining on state-owned land once the SPEF reaches its cap – safeguarding a constitutionally protected revenue source for conservation and recreation for future generations.
• Adding renovation and redevelopment of public recreation facilities as an allowable use of Michigan Natural Resources Trust Fund dollars, allowing it to help communities reinvest in their aging recreation infrastructure in addition to creating new facilities.
• Requiring at least 25% of Trust Fund disbursements be made available for development, renovation and redevelopment of public recreation facilities to match the minimum 25% for land acquisition and protection, allowing the flexibility needed to fund and update trails, playgrounds, parks and more in communities across the state, while continuing to prioritize land conservation and protection.

These changes were put on the ballot with unanimous support from the Michigan Legislature and are endorsed by a wide range of environmental, conservation, business, labor and community leaders from across the state. You can learn more about the proposal and the organizations endorsing it at www.miwaterwildlifeparks.com. Join us in voting YES on Proposal 1 to protect Michigan’s water, wildlife & parks on November 3rd or by absentee ballot.