Passion & Purpose
Michigan’s outdoor industry is an economic powerhouse reaching $26.6 billion in consumer spending and 232k direct jobs. This may come with little surprise knowing Michigan has a wealth of forests, trails, rivers, and lakes — rivaling top outdoor states such as Colorado, Montana, and California.
What sets Michigan apart? The 4,500 miles of coastline known as the Great Lakes.
Michigan residents and businesses thrive on the revenue brought in from the Great Lakes, but these extra footprints in the sand raise concerns for our coastlines. For some businesses branding an outdoor life, by giving back and advocating for the
conservation of our coasts, has proven to be a powerful movement in the growing experience economy.
What sets Michigan apart? The 4,500 miles of coastline known as the Great Lakes.
Michigan residents and businesses thrive on the revenue brought in from the Great Lakes, but these extra footprints in the sand raise concerns for our coastlines. For some businesses branding an outdoor life, by giving back and advocating for the
conservation of our coasts, has proven to be a powerful movement in the growing experience economy.
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Coastal Preservation Resources
Dive Deeper INFOGRAPHICS The Outdoor Experience CASE STUDIES Backcountry North Blackrocks Brewery Chaco EightyFive Miles Great Lakes Proud M22 Scientific Anglers Woosah Outfitters |
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