Heart of the Lakes
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Passion & Purpose

Michigan’s outdoor industry is an economic powerhouse reaching $26.6 billion in consumer spending and 232k direct jobs. This may come with little surprise knowing Michigan has a wealth of forests, trails, rivers, and lakes — rivaling top outdoor states such as Colorado, Montana, and California.

What sets Michigan apart? The 4,500 miles of coastline known as the Great Lakes.

Michigan residents and businesses thrive on the revenue brought in from the Great Lakes, but these extra footprints in the sand raise concerns for our coastlines. For some businesses branding an outdoor life, by giving back and advocating for the
conservation of our coasts, has proven to be a powerful movement in the growing experience economy.
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​Coastal Preservation Resources

Dive Deeper

INFOGRAPHICS
The Outdoor Experience

CASE STUDIES
Backcountry North
Blackrocks Brewery
Chaco
EightyFive Miles
Great Lakes Proud
M22
Scientific Anglers
Woosah Outfitters
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Learn More

2022 Michigan Outdoor Summit Agenda


Heart of the Lakes strengthens the collective efforts of organizations dedicated to the conservation of Michigan’s environmentally and economically significant land and water. We provide leadership, innovative ideas, and advocate for smart public policy for the benefit of our communities and for generations to come.
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Heart of the Lakes
PO Box 1128
Bay City, MI  48706
Heart of the Lakes is a statewide organization that concentrates and strengthens the efforts of Michigan’s land conservation community. Founded by Michigan’s land conservancies, Heart of the Lakes does what no individual organization can do on its own-- unites them under the common goal of protecting Michigan’s land. 

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Heart of the Lakes
P.O. Box 1128 Bay City, MI  48706
989-292-3582

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