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HEART OF THE LAKES
Brand + Advocacy Toolkit

The Brand + Advocacy toolkit is a collection of resources focusing on the ins and outs of lobbying and advocacy and how creating brand awareness and amplifying your organization’s voice through storytelling can help in our collective missions to protect the places we love. This toolkit is available only to our membership.
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THE GOODS

HOL Lobbying + Advocacy Guidebook -  Detailing the difference between lobbying and advocacy and explaining what your organization can and should do when it comes to communicating with representatives.

​Calling All Defenders - Presenting why storytelling is an effective marketing tool, how other outdoor brands use their voice, marketing trends we’ve been seeing in the outdoor community, and some key sections from the lobbying and advocacy guidebook to show how storytelling is also a useful tool when communicating with officials.

​Brand + Advocacy Podcast - A
n hour long podcast featuring Andrea LaFontaine, Chris Bunch, Jonathan Jarosz and Alyssa Walters discussing much of the same content found in the presentation. You can Use it alone or alongside the presentation.

What's Your Brand Story? - A short and casual recording from both business and organizational outdoor brand voices. We asked each of them a few questions to show how their approaches may differ in some aspects but are often similar when it comes to brand awareness and advocacy.
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Heart of the Lakes strengthens the collective efforts of organizations dedicated to the conservation of Michigan’s environmentally and economically significant land and water. We provide leadership, innovative ideas, and advocate for smart public policy for the benefit of our communities and for generations to come.
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Heart of the Lakes
PO Box 1128
Bay City, MI  48706
Heart of the Lakes is a statewide organization that concentrates and strengthens the efforts of Michigan’s land conservation community. Founded by Michigan’s land conservancies, Heart of the Lakes does what no individual organization can do on its own-- unites them under the common goal of protecting Michigan’s land. 

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Heart of the Lakes
P.O. Box 1128 Bay City, MI  48706
989-292-3582

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