HEART OF THE LAKES
Brand + Advocacy Toolkit
The Brand + Advocacy toolkit is a collection of resources focusing on the ins and outs of lobbying and advocacy and how creating brand awareness and amplifying your organization’s voice through storytelling can help in our collective missions to protect the places we love. This toolkit is available only to our membership.
THE GOODS
HOL Lobbying + Advocacy Guidebook - Detailing the difference between lobbying and advocacy and explaining what your organization can and should do when it comes to communicating with representatives.
Calling All Defenders - Presenting why storytelling is an effective marketing tool, how other outdoor brands use their voice, marketing trends we’ve been seeing in the outdoor community, and some key sections from the lobbying and advocacy guidebook to show how storytelling is also a useful tool when communicating with officials.
Brand + Advocacy Podcast - An hour long podcast featuring Andrea LaFontaine, Chris Bunch, Jonathan Jarosz and Alyssa Walters discussing much of the same content found in the presentation. You can Use it alone or alongside the presentation.
What's Your Brand Story? - A short and casual recording from both business and organizational outdoor brand voices. We asked each of them a few questions to show how their approaches may differ in some aspects but are often similar when it comes to brand awareness and advocacy.
HOL Lobbying + Advocacy Guidebook - Detailing the difference between lobbying and advocacy and explaining what your organization can and should do when it comes to communicating with representatives.
Calling All Defenders - Presenting why storytelling is an effective marketing tool, how other outdoor brands use their voice, marketing trends we’ve been seeing in the outdoor community, and some key sections from the lobbying and advocacy guidebook to show how storytelling is also a useful tool when communicating with officials.
Brand + Advocacy Podcast - An hour long podcast featuring Andrea LaFontaine, Chris Bunch, Jonathan Jarosz and Alyssa Walters discussing much of the same content found in the presentation. You can Use it alone or alongside the presentation.
What's Your Brand Story? - A short and casual recording from both business and organizational outdoor brand voices. We asked each of them a few questions to show how their approaches may differ in some aspects but are often similar when it comes to brand awareness and advocacy.
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