Press conferences will only attract enough media attention if the story is compelling and newsworthy. Press conferences are often appropriate for events such as opening a new reserve or facility, a presentation by a well-known spokesperson, or the introduction of a complex an compelling topic. If you are unsure of whether your announcement will attract reporters, consider another mass media approach. (press release, email blast, social media options)
Tips for a Successful Press Conference:
Press conferences can be supplemented with additional material in a press kit, to give members of the press a more in-depth understanding of the story. Press can be compiled and given directly to the members of the media at a press conference and sent to those who couldn’t attend.
Press Kits contain some or all of the following: