Communications Planning for Conservation Organizations
Join us in Northern Michigan on April 29th for an all-day workshop on planning and implementing a comprehensive communications program, led by Meghan Thomas, owner of the The Sustainable Agency.
April 29, 2011
What: Communications Planning
Where: Crystal Mountain Resort, Thompsonville, Michigan
April 29, 2011 9:00 AM
Note: Make sure to click Confirm Registration after filling out registration form to confirm your seat at the event. A confirmation email from Heart of the Lakes will indicate that your registration is complete.
Communications Planning for Conservation Organizations – Full-Day Workshop
A communications plan is a valuable asset for the environmental organization seeking to build awareness of its mission and work. Much as a strategic conservation plan provides a roadmap for land protection, a communications plan guides your communications efforts with donors, constituents, and the community at large.
As media usage shifts with changes in demographics, lifestyles, and media outlets, taking a fresh look at your key messages and how they are communicated can energize your organization’s image and expand its reach.
This workshop is appropriate for all levels of expertise: generalists with other organization responsibilities, communications managers, and volunteer board members. Participants will:
Conduct a simple audit of their current communications
Discover how people talk about the environment and conservation
Explore communication channels and how to use them
Create the framework for an annual communications plan
Learn how to best identify resources to successfully implement a plan
Details
When
Friday, April 29, 2011
9:00 am Registration
9:30 am – 4:00 pm Workshop
Where
Crystal Mountain Resort
12500 Crystal Mountain Drive
Thompsonville, MI 49683
www.crystalmountain.com
Sponsor
This event is sponsored by Advancing Conservancy Excellence (ACE) program, a partnership between Heart of the Lakes Land Conservation Policy and the Land Trust Alliance
Cost
ACE Participants: $55
All Others (including land conservancies, conservation and environmental nonprofit organizations): $75
Target Audience
Communications, outreach, marketing, or membership personnel and board members from Michigan non-profit land conservancies, conservation, watershed protection, and environmental organizations
Attendees are asked to bring a sampling of their current communications materials to the workshop, such as brochures, annual reports, press releases, newsletters, and/or webpage screenshots).
Registration Deadline
To reserve a room: Tuesday, April 12, 2011
To register for the workshop: Thursday, April 21, 2011
About Megan Thomas
Megan has twenty years of experience in marketing and communications planning in both the non-profit and for-profit worlds. She has served as an environmental editor, an advertising agency vice president, and as executive director of Six Rivers Regional Land Conservancy. Megan currently runs The Sustainable Agency, where she helps sustainable organizations and brands to create compelling messages and high impact marketing and communication programs. She holds an MBA from the University of Michigan’s Ross School of Business and a BA from Northwestern University. She is a board member of The Stewardship Network. Megan is passionate about conservation, organic gardening, and learning to live more sustainably.
