ACE Communications, Outreach, and Education Peer Gathering for Michigan Land Conservancies
Attention Michigan land conservancies, join us one day before the "Communications Planning for Conservation Organizations" workshop for a special afternoon gathering for communications, outreach and education peers to learn how to make: Critical Links--Steps to Making Technology an Easy, Valued Outreach Tool for Your Organization.
April 28, 2011
What: Peer Gathering for Michigan Land Conservancies
Where: Crystal Mountain Resort, Thompsonville, Michigan
April 28, 2011 1:00 PM
Note: Make sure to click Confirm Registration after filling out registration form to confirm your seat at the event. A confirmation email from Heart of the Lakes will indicate that your registration is complete.
ACE Communications, Outreach, and Education Peer Gathering for Michigan Land Conservancies
Websites, eNewsletters, Twitter, Blogs. Staying on top of all these exciting communications tools can be daunting, especially if you do other jobs at your land conservancy. So how can you use Social Media to effectively engage the peopleyou wish to reach, without driving yourself crazy? How do you blend traditional communications with new? And how do you motivate people to action?Join your peers and Deb Fellows, Founder and Editor-In-Chief of MyNorth Media, for an inspiring afternoon to learn how you can link your electronic communication tools and create a powerful web of influence. (MyNorth.comis the online home ofTraverse, Northern Michigan's Magazine)
Participants will learn:
Key questions to ask about your website.
How to make it easy for people to act.
How to build your email address lists.
Why you should blog and the easy way to do it.
How traditional media drives traffic to your website
And so much more!
Then relax with your peers for dinner that evening and spend the night at Crystal Mountain so you can attend the full day Communications Planning for Conservation Organizations workshop on Friday, April 29.
Note: You will need to register separately for the April 29 workshop by clicking here.
Details
When: April 28, 2011
Where: Crystal Mountain Resort, Thompsonville, Michigan
Time: 1:00 – 5:00 pm
Cost: No cost for the afternoon. Optional Thursday dinner and overnight accommodations are on your own
Host: Advancing Conservancy Excellence, a partnership program of Heart of the Lakes and the Land Trust Alliance
Target Audience: This peer gathering is specifically for conservancy representatives responsible for communications, outreach and education. Whether you are a board member from an all-volunteer organization, an Executive Director who wears multiple hats, or this is your full time job—join us at Crystal Mountain!
Registration Deadline: April 21, 2011
Praise for the Workshop
"Attending a similar workshop offered by Deb Fellows and MyNorth Media set the Grand Traverse Regional Land Conservancy on a new and exciting path to engaging more people in our work. I highly recommend this workshop to my Communications colleagues. It will change how you think and the benefits of expanding our “web of influence” will prove critical to our land protection and stewardship efforts in the future."- Jennifer Jay, Director of Communications and Outreach for Grand Traverse Regional Land Conservancy
About Deb Fellows
Deborah Wyatt Fellows started Prism Publications, Inc. when she was 23 years old, launching the award-winning flagship publication, Traverse, Northern Michigan’s Magazine, in June, 1981. From that very first issue, Deb and her staff have stayed true to their mission of inspiring people to both celebrate and protect Northern Michigan's natural resources, intact, small communities and the unique life found in the region.
In
2007, Deb changed the name of the company to MyNorth Media to reflect
the transition she was asking her staff of 25 to make, from a
traditional magazine publishing company to a multi-media company. Now,
MyNorth Media offers website design and development services to Northern
Michigan, with a client list of almost 50 organization ranging from
public schools to insurance companies to non-profit organizations.
Deb
was a founding board member for the Grand Traverse Regional Land
Conservancy and served a nine-year term as a board member the head of
Communications, Membership and Outreach committee for the Leelanau
Conservancy.Deb has been a member of Rotary, served on the Human Rights
Commission, several Chamber committess and the Munson Corporate board.
In addition,
Deb has dedicated her professional life and
personal efforts to learning how to best communicate the celebration and
protection of Northern Michigan’s natural resources, entrepreneurial
spirit, vibrant communities and outstanding non-profit efforts.She and
her husband, Neal, have four children and live in Leelanau County.
